About Us

Prumira Group Pte. Ltd. is a Singapore-based holding company specializing in the franchising, management, and growth of brands across the beauty and wellness industry.

We provide a structured, scalable platform that helps brands expand through franchising, licensing, and strategic partnerships. With deep industry experience and operational expertise, Prumira Group supports every stage of a brand’s journey from market entry to regional scaling by offering end-to-end solutions that ensure brand consistency, strong retail performance, and sustainable growth.

Our approach is centered on trust, transparency, and a shared commitment to success. We work hand-in-hand with brand founders, investors, and local operators to maintain brand standards, optimize systems, and unlock new market opportunities.

As a group, we don’t just franchise brands—we build ecosystems that allow them to thrive across multiple countries, formats, and consumer touchpoints.

Mission

To accelerate the growth of beauty and wellness brands through structured franchising and expert brand management delivering scalable systems, operational support, and trusted market expansion strategies.

To be Asia’s leading franchise and brand management group in the beauty and wellness sector trusted by global and regional brands to grow with excellence, integrity, and long-term value.

Vision

OUR CORE VALUES

Integrity in Partnerships

We build long-term relationships with franchisees, retailers, and suppliers based on mutual trust, transparency, and accountability.

Brand Stewardship

We protect and elevate the brands under our care, ensuring consistency in quality, messaging, and market positioning across all channels.

Scalable Innovation

We empower our partner brands and franchisees with innovative product lines, streamlined systems, and scalable solutions that drive growth.

Empowering Entrepreneurs

Through our franchise models and support systems, we help aspiring entrepreneurs build sustainable businesses under trusted brand names.

Operational Excellence

We set high standards across all entities from manufacturing to distribution, retail operations, and franchise support to ensure consistent brand performance.

Customer-Driven Strategy

All our brand decisions, R&D, and retail frameworks are built around delivering value to the end customer while enabling success for our partners.

Sustainability & Responsibility

We pursue responsible sourcing, ethical business practices, and environmentally conscious operations at every level of the value chain.